Link building

[PremioOscar]

Hello everyone,

I am building links for an e-commerce site and I need to increase the value of the links we get by placing them on specific pages in order to pass more juice to inner pages.

Which part of the website should I point the links to?

Because there is no content section on the site what I can do is either link to the homepage (not an option) or link to inner pages such as category/subcategory/product pages.

My doubt is that it wouldn't look natural to link to products pages from a piece of content or from a site where people go with the intention not to buy but to get information.

Any opinions on this?

[SeribuSatu]

well... think of this. If you would like to find information about a particular book, would it be natural to go to Amazon and find the description, reviews, etc. about that book? And the reason why it become natural is because the page for that product/book has a valuable information.

I guess it should be the same in your case, I would hope that you are not going to place only a single "buy now" button, but also other "helpful" information about that product.

Hope that helps

[First-VehicleLeasing]

What kind of products are they? It all depends on the product categories. You should be fine as long as the link source is relevant to the products on the end url. I would say you should try to keep the topic as broad as possible though. Maybe only as far as subcategory 1 for most of them. That way you should be able to get more relevant links from a wider variety of sources.

[siteoptimo]

+1. You should at least earn some links, not only building. It will get easier to build links with real valuable content.

[PremioOscar]

Thing is that the market I am working with aren't the best in terms on content or anything and it's quite difficult to target. It's fiber optic cables and brothers (copper cables, etc..).

Building links for this site is difficult because there is a lot of talking about fiber broadband, internet and things like that, but that hasn't got anything to do with what we do.

I am trying to find broader topics in order to build links but it's difficult because I could end up being irrelevant.

Here is and example of a link I build:

blog is about IT, data centres, electronics and electric stuff and telecoms.

my article was an explanation of two types of fibre optics.

I got two links from there pointing at the two products pages that represent the products I was talking about.

The links off that site are good, site has a good PR (5) compared to mine (2) but I am not sure it will send traffic over though.

I was thinking to build some other links off that site, would that be a good idea?

[PremioOscar]

I agree with you, but at the moment I haven't got a content section on the website, and all I can do is submit the content I create and post on other sites to the main social media, which don't work for the industry I am in.

My aim is to create a blog/news section on the site and find some content ideas in order to get some links, but for this industry is being beyond awkword

[Chris.Menke]

Premio,

Directly from Google's Webmaster Guidelines:

Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

Back in the day, perhaps, that information was taken with a grain of salt, but if you look through the Q&A today for all the people who were hit by Penguin, you'll notice that a lot of those people were inexperienced Webmasters/ Link Builders who didn't fully understand that they were doing anything wrong when they wondering about the same question you are asking.  Oh sure, you can get away with some awkward links, no doubt, but they're less likely to help you these days and it's not a strategy to build the value of someone's ecommerce business with. Your job may be to increase the value of the links to a site, but it's not necessarily by deciding which page they need to go on.

Today, increasing the value of your back links means increasing the value of the content you publish so that others link to it naturally--however and from wherever they choose to.  Give this guide a read, then go through this, this, this, and this to kind of get your feet wet with link building.  Then think about how you can create content for you audience that will encourage engagement.

[PremioOscar]

Thanks for your answer, and I have read those posts and they are part of my source library

I agree with what you say and I try to follow Google's guidelines all the time because the last thing I want is being hit by a Google update. What I do before building links, create content or anything else is to put myself on the other side of the screen as a customer and understand if what I am doing will be relevant for visitors.

Once I read in a book about Adwords that PPC managers and Seo work for Google (or other search engines). With our work we should provide Google's Customers with the best experience in order for them to come back, no to go to Bing or to other search engine might be.If we do that customers come back, Google is happy, you get on the first page (hopefully) and at the end of it, you are happy too.

This is what I try to base my work on, but ,as I mentioned before, I can't rely on content because the website lacks of a blog, so until the blog gets built all I can do is optimize the little content I can put on the site, write understandable product description.

By the way, I appreciate your answer a lot, you got me thinking about linking from and to sites. I got a clearer picture now.

Cheers 
Oscar