REPOST: How much does "overall site semantic theme" influence rankings?

[bjs2010]

Hello everyone on the new cool Moz!

I've optimized sites before that are dedicated to 1, 2 or 3 products and or services. These sites inherently talk about one main thing - so the semantics of the content across the whole site reflect this. I get these ranked well on a local level.

Now, take an e-commerce site - which I am working on - 2000 products, all of which are quite varied - cookware, diningware, art, decor, outdoor, appliances... there is a lot of different semantics throughout the site's different pages.

Does this influence the ranking possibilities?

Your opinion and time is appreciated. Thanks in advance.

[magicrob]

Hi

I'm not entirely sure, but I think I can see what you're getting at. You're used to working with sites focussed on a particular niche, but now you have a site to work on that encompasses a variety of categories.

"Does this influence the ranking possibilities?" - it's the same: you can rank each page of a site for its target keywords with relevant content, good site architecture and link authority.

Think about large sites that rank for a huge variety of terms - e.g. Amazon.

There's a good post on Site Architecture here, and another one more specifically about "content hubs" here.

I hope that's helpful and that I've understood your meaning correctly