Good Adwords resources/ Guides

[PaddyDisplays]

I'm going to be taking over the PPC for my company.  A 3rd party currently does it but I have done a review and they have not been doing  a great job ( I spotted a few very basic mistakes), so we want to switch it to in house

I have experience with PPC, and I'm confident on the basic  of it, but I was looking for a good (recent) PPC resource or guide so I can make sure I'm doing it right, basicly a ppcmoz

For example current the campaigns are set to accelerated, but I have been told that is very wasteful, but the 3rd party explanation is:"We set the campaigns to be accelerated to avoid missing out on potential sales.  These can be set to standard if you wish however there is a higher chance that sales could be missed."

Which is correct?

[Martijn_Scheijbeler]

Hi Paddy,

I wouldn't call it the Moz for PPC but would recommend at least following the Certified Knowledge blog and PPCHero. They both are excellent resources for information about PPC and Google Adwords in particular.

Regarding you're question about accelerated showing your ads in a campaign. It differs on the competitiveness and so on the budget you have to spend on your campaigns. If the budgets are within like maximum 50 dollars and you have the experience that your campaigns never run out of budget then you surely can put this on accelerated. Because I've seen it happen to miss out a couple of sales because Google thought we would hit our daily budget and so on didn't give us all the clicks for the day and eventually we didn't ran out of budget.

[KevinBudzynski]

I haven't found any great PPC guides (and I purchased most of them).  Check out the adwords blog is useful and the last Perry Marshall book was ok (some good ideas/insights).

[JasmineA]

I agree with Martijn. There isn't really one PPC resource but the two he listed are great. The only problem I have with Certified Knowledge is they don't date stamp their blog entries. So the information could be from yesterday, or 8 years ago.

I collaborated on this project and still think that it's a great way to get started understanding how to build & manage PPC campaigns, even though the landscape is changing quite rapidly. It's a step by step guide for small businesses on how to navigate AdWords campaigns and management. Each section links out to a relevant articles so it takes the guesswork out of figuring out where there are valuable resources.

Distilled is also working on creating PPC modules for DistilledU, however that won't help you out right now. I wish I were superwoman and I could have it completely finished for you tomorrow! However, Keep asking PPC questions here. There are several people who manage accounts answering questions and several other people willing to correct them if they are wrong. Moz is still the place to learn from peers.

If you are trying to determine whether or not you should use the Accelerated setting, I would take it off for now - ESPECIALLY while you are learning and understanding subtle nuances. You will see a difference, but set your manager's expectations: You're new and starting out and traffic will fluctuate while you are learning. It's only to be expected.

[Branden_S]

I use accelerated ad serving for all clients campaigns.  It's the only way to get 100% impression share.  For example, a campaign set to standard ad serving, with a daily budget of $240, will stop serving ads when you spend $10 in an hour.  $240 daily budget is really $10 hour.