Site ranking position 1, after 1 day existing

[iwebdevnl]

Hi,

I'm working in the Online gaming and since a few months there was a website called 'Htmlwijzer.nl', it ranked page 1 for 'online casino'  in Google.nl which is of course a high competive keyword and remained there for about 2 months.

This website didn't come up slowly in Google.nl from page 10 to 1, it just was there one day at page 1. This one only had HTML-related information content and did rank for 'online casino' with a layer ad on it's site which would only be showed to users in the Netherlands.

Now that website received a penalty after 2 months, and since today a new site is in Google at position 1, called www.casinowijzer.nl. It has completely no backlinks (online a 301 from the former domain). It just popped up there..

Does anyone know how this website could have gotten here? It's obviously blackhat, but for a keyword like 'online casino' it's quite amazing.

Thanks,

[matbennett]

If I was going to try to do what you describe I'd probably do it by 301ing another domain (or many other domains). That would explain the lack of backlinks to the main domain.

I'd probably also block the crawlers of all SEO tools I knew in the robots.txt of the source domains to keep that profile hidden for longer.  You might be able to get away with "recycling" the source sites a few times as the main domain gets penalised as well.

I'd probably fake a load of social signals as well, but I don't see that has been done.

Interesting that they put the whole site in a frame too.  Not sure what that is about.