Competitor research

[dad7more]

so i was doing some competitor research for the following domain and seomoz seems to be telling me that this domain has over a thousand links but that only 2 are external.

from surfing the site it seems that most of those links come from several years of weekly blogs.

will this domain be easy to overtake by setting up a good number of external links? what kind of number would i be looking at?

<cite>www.diehlorthodontics.com/</cite>

[matbennett]

I would say it would be very easy to overtake that site. How many links would it take? Probably 1 good one or a handful of reasonable ones.

They have their domain history on their side. It isn't great, but they've had content up at least since 2008. However I don't see that they are doing anything else that couldn't be bettered in a day.