Rank dropped for website

[instinctive]

We have seen rankings drop considerably for www.think-ins.co.uk in the last 48 hours, I know Penguin 2.0 has been released but anyone got any ideas on what specifically we might have been penalised for?

Thanks

[TomPryor83]

What KW have you dropped for?

[instinctive]

Some have dropped a few places - part time traders insurance had been 1st for the last couple of years but is now 4th, appreciate this isnt a massive drop but can already see the difference in traffic.

The more alarming change is motor trade insurance was around 38th (recovering after a complete web redesign and build in Feb) but now isnt in the top 200 other than a link to a news article which is still outside top 100.

[eyepaq]

Hi,

It look like you have an older bigger problem with tjis domain -> http://screencast.com/t/Evo7R77NXN2

As you have a big drop early this year. For the last 48h there is no visibility update yet though and you might be down again.

Cheers.

[Netlogiq]

Hi!

If you were hit by Penguin, you were hit for external links. You must analyze all your backlinks, especially those that have the exact keyword you lost your position on as an anchor text. Make a list of all the external link that come from spammy looking websites, and try to remove them (you can either contact each webmaster or you can use the disavow tool in GWT).

You should check your Google Analytics report and compare organic traffic from today with organic traffic from 21 Mai. See what keywords were bringing most of your traffic and check if you still have the same position you had in Google before the update.

If you don't know what rankings you had before the update, you can use the search engine optimization report from Google Analytics or the queries report from Google Webmaster tool, like this: compare the average position you have today and the average position you had before the update. Before doing that, make sure you filter out all the data for images and mobile (you want your average position to include only web results).

If you are still unsure, there is one more check you can do: search your keyword on bing. If you have the same position on bing - or relatively similar to the position you had in Google -  and you are not even in top 10 in Google, then it means you were penalized. For example you still rank  with "motor trade insurance" in Bing.

Hope this helps and good luck!

[instinctive]

Hi,

The drop earlier in the year is linked to the fact that we had a complete rebuild and redesign of the website which led to some of our rankings dropping, we were gradually recovering most of our ranking positions but now have seen them drop off severely.

I have just found that a site we have an advert on (www.jr-leasing.co.uk) has put the advert as a site wide link and this is sending over 17,000 links to our home page, could this be playing a part?

Thanks