Link juice retained when using nofollows?

[rodjer]

Is it still true that when linking to other sites with nofollow links, the juice is retained on your page? Or is the juice lost, but just not passed on to the other site?

I found this whiteboard friday, but it's pretty old (2007): http://www.seomoz.org/blog/whiteboard-friday-the-juice-is-loose

Looking forward to your thoughts!

[JonathanRolande]

Link Juice or PankRank is shared between all the links on your page equally that don't have nofollow on them.

I found this video which still seems relevant http://www.seomoz.org/blog/whiteboard-friday-matt-cutts-on-nofollow

I hope that helps you.

[PaddyDisplays]

It all changed in 2008/09, and link sculpting in this way does not work anymore.  page authority is shared  equally to all links, but for no-follow its not passed, just just thrown out the window (not retained)

[rodjer]

Hello both, thank you very much for your response.

One think still isn't clear though: Paddy Displays says that juice is lost (thrown out of the window), while Jazy states that the juice is not lost, but passed on to the other follow links on the page. Which of both is correct?

So say there is 100 juice. One of my pages contains 5 follow links and 5 nofollow links. Do the 5 follow links get 10 juice each, or 20? And if I'm right, there is no juice retained?

[JonathanRolande]

In your example the links that do not have the nofollow attribute would get 20 each.

Well actually it would be something like 19.5 each because they take a tiny bit off everytime it's passed on (otherwise the system wouldnt work mathematically).

Paddys Displays is correct, ignore what I'm saying if I'm confusing you - apologies.

[rodjer]

Thanks for your response again!

If Paddys Displays is correct though (Example 1), then the follow links would get 10 juice right? Instead of 19,5?

5 Nofollows: 0 juice each but 50 thrown away

5 Follows: 10 juice each (50 juice total)

So 50 juice is given away, and 50 juice is lost? Total 100.

Or is it what you're saying (example 2)

5 nofollow: 0 juice each but 2,5 juice thrown away

5 follows: 19,5 juice each (total 97,5)

Total: 97,5 juice given away, 2,5 juice lost. Total 100

[PaddyDisplays]

Example 1 is mostly correct, but jazy point is that it would be more like this:

5 Nofollows: 0 juice each but 47.5 thrown away (2.5 naturally lost)

5 Follows: 9.5 juice each (47.5 juice total, 2.5 naturally lost)

Total 47.5, with 47.5 thrown out and 5 naturally  lost

[JonathanRolande]

Yup Paddy is right.

I would read this blog post about PageRank Sculpting that Matt Cutts wrote http://www.mattcutts.com/blog/pagerank-sculpting/

And I also found this video useful http://www.youtube.com/watch?v=R4IE4WLPLZQ&feature=share&list=PL841CB8F9F31BF5D5

[rodjer]

Thanks a lot for your responses guys! It's now all clear to me!