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    4. Product Level 301 Redirects Best Practice

    Product Level 301 Redirects Best Practice

    Technical SEO Issues
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    • Bucktown
      Bucktown last edited by

      When creating a 301 mapping file for product pages, what is best practice
      for which version of the URL to redirect to? Base directory or one
      subdirectory/category path.

      Example Old URL:

      www.example.com/clothing/pants/blue-pants-123

      Which of the following should be the new target URL:

      www.example.com/apparel/pants/blue-pants-123

      www.example.com/apparel/blue-apparel/blue-pants-123

      www.example.com/apparel/collections/spring-collection/blue-pants-123

      www.example.com/blue-pants-123

      This is assuming the canonical tag will be www.example.com/blue-pants-123.

      Also, if www.example.com/blue-pants-123 cannot be reached via site
      navigation would it be detrimental to make that the target URL if Google
      cannot crawl that naturally?

      Thanks

      1 Reply Last reply Reply Quote 0
      • MichaelYork
        MichaelYork last edited by

        I'm not sure I'm 100% clear on your desired outcome based on the question. It stands to reason that if you are using the canonical on www.example.com/blue-pants-123. then you would also make any 301 redirects from old sites to that directly also as it is the one you appear to be trying to rank, why else otherwise would you have the canonical tag for it?

        1 Reply Last reply Reply Quote 0
        • Bucktown
          Bucktown last edited by

          Yes, that's my understanding as well.

          I guess my concern was directing all SEO Equity (through 301s and canonical tags) to a page that can't be found through the natural navigation of the website. Which I understand is something Google pays attention to when crawling a site.

          Thanks

          1 Reply Last reply Reply Quote 0
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