Recent Penguin Update

[kymodo]

Hi SEOMoz,

Today www.carrentalbuddy.com.au was hit pretty big by the Penguin 2.0 update (I believe).

We had some pretty strong rankings for multiple search terms and we believe we have done everything by the book for Google.

We can't seem to figure out why our rankings have dropped so dramatically recently and was hoping that some SEOMoz's could take a quick look to help us fix this problem.

Kindest Regards,

Chris

[jesse-landry]

Any notices or warnings in GWMT?

edit: nevermind, I've been under a rock for a few hours.

[RepLoc_Tim]

Check this out:

http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544

It is official.  I suspect this may be your issue.  Since you have done everything "by the book", your site might not have done anything wrong per say.  Instead, the other sites may have been deemed bigger "authorities."

[sbrault74]

I don't know if you've done everything "by the book" like you say but you have tons of exact match anchors.

http://www.opensiteexplorer.org/anchors?page=1&site=www.carrentalbuddy.com.au&sort=domains_linking_page&source=phrase&target=domain

[maestrosonrisas]

I have seen any changes in rankings related with penguin 2.0