SEO quandary advice needed

[mr_w]

I'm in a bind, I've been working on my SEO for a while now and have finally landed on the top page for [fishing kayak reviews] in Google US. The problem is it's not the page I want to be ranked! I've recently updated my reviews component to a more robust system but the url is slightly different.

Looking currently [Reviews without Images] http://www.yakangler.com/fishing-kayak-reviews is ranking in Google but I would like [Reviews with Images]  http://www.yakangler.com/fishing-kayak-review to rank instead.

What would be the best solution for this problem?

Adjust the url for [Reviews with Images] so it take the place of [Reviews without Images]? Do you think I will get any negative impacts from this?

[AlanMosley]

considering links are the same, swaping urls will not work as when google crawls the content it will again rank the content it thinks is best.

[mr_w]

The links are slightly different

www.yakangler.com/fishing-kayak-reviews

www.yakangler.com/fishing-kayak-review

the one with the s has just been around forever the one without the s is new.

Do you think it would be better to change the one without the s so it take the place of the one with the s? (if that makes any sense)

Also do you think Google will like the plain page with hardly any actual words and just links or the one with photos and words better?

[AlanMosley]

When I said links I did not mean the urls, I meant incoming links.

Assuming both pages have no links, then swapping the urls will not do anything, as Google like one page more then the other, and it will re-rank then after its next crawl.

But if the older page has incoming links then it may well work.

[EGOL]

Nice work!

Now figure out a way to promote your better page for the visitors who will arrive.

Also, improve the page that is currently ranking.

[mr_w]

EGOL do you think it would negatively affect me if I swap it so www.yakangler.com/kayak-fishing-review is www.yakangler.com/kayak-fishing-reviews?

[Chris.Menke]

I don't think /...-reviews is ranking higher because of the content so I'd bet that putting the content from /...-review onto /...-reviews would only help /...-reviews to rank better.  You could make both pages exactly the same and rel=canonical /...-reviews to /...-review . Or you could simply revise /...-reviews  and take the other page down.

[EGOL]

I would not do that.

My method would be to improve the page that you want to rank.  Make it fantastically better.

Other people would promote their page.

[johncallaghan]

You could rel=canonical the page that is ranking to the URL of the page that isn't?

That would consolidate the rank and reputation of the old URL and the new one.

[Chris.Menke]

regard the first bullet point

http://googlewebmastercentral.blogspot.com/2013/04/5-common-mistakes-with-relcanonical.html

[iPullRank]

I'm not quite understanding the purposes of having two pages here. I took a quick glance, but it looks like the 2 pages are two different views of the same content. I would just consolidate the pages into one by 301 redirecting the text-based view to the graphical view that way everyone wins.

-Mike