Page 1 Ranking - Disappeared!

[SO_UK]

Hi All

We launched our client's website http://rollerbannerscheap.co.uk in January this year. We have been building links making sure we are not over optmising anchor text and only following ethical SEO tactics.

Our client's site eventually hit page 1 for it's main key word 'Roller Banner' 1 week ago, the site received impressions/clicks from the SERPS and has started to gain traffic from that particular keyword.

I have checked today, and I cannot our client's website URL within the first 10 pages of Google, nevermind on page 1.

Our client is currently undercutting competitiors on price, which we stated (the price) in the meta tag.

Is it possible other SEOs could de-rank our website? If not, what would be a likely explaination for this occurance?

Would just like to add, I recently build a link with anchor text 'Roller Banner Website, but one of my older links uses anchor text 'Roller Banners Cheap Website' - They're not exact match, but could this affect our ranking?

Awaiting help

Lewis

[AlanMosley]

I had a quick look at your site and could not find why you would drop so much. what I suspect is that your keyword was "Roller Banners" and so was your title, but now your title is no longer an exact match as you still rank well for the new title "Roller Banners From £19.99"

try changing the title back. use schema.org to mark up your product using product and offer, that way you will get the price included in serps under the url

[PhilGraham-SlateInboundMarketi]

In taking a quick look at your link profile, I do see some questionable links that look very irrelevant to your site but not a lot, and none of them are real recent either.

It could just be a Google dance going on. I'd give it a few more days.

Your anchor text distribution looks just fine with roller banners cheap website around 12%. I wouldn't go any higher than that though.

[dohertyjf]

Hey Lewis -

Bummer that your client's site dropped. That's never fun to have happen. Let me ask a couple questions:

1. Did you make any onsite changes leading up to this happening?

2. Have you checked for other technical errors?

3. What page do you want to rank, the homepage or this page - http://rollerbannerscheap.co.uk/roller-banners/ - which is optimized for the [roller banners] term?

I suspect that you are cannibalizing yourself with this URL and your homepage targeting the same terms. You also have dual canonical tags on the /roller-banners/ page, which luckily point to the same thing but the second one is unnecessary, though the first may be easier to remove since the second is created via Yoast's plugin.

Another question - does this site sell products online or is it just lead gen? If you sell products online, it would be worthwhile to get a Google Products feed going so you can potentially rank in the Products box of the SERP while sorting out the other SEO issues.

Hope all this helps.

John

[Christy-Correll]

Hi Lewis, I'm just checking in to see if you saw John's response. Please let us know -- we're here to help! Thanks.