For years in top 3 organic for most popular keyword; now 17th :(

[rhondafranklin]

For years, my website was in top 3 organic positions for out most popular keyword; now after the latest google algorithm update we are 17th  This is severely affecting our sales and I need ideas on how to improve our position.

What areas do I need to look at to help correct this drop in organic ranking?

My website is **r a d i a n t g u a r d . c o m **

Thanks, Rhonda

[jesse-landry]

Well it sounds like you have competition now. Time to start a link building campaign, grow some strong original content via blogs/youtube/social media and get people to organically link to your site. IE - SEO-it-up!

Slightly unrelated - When was the last time your site had a face lift? Not to be critical, but I'd suggest perhaps looking into modernizing the layout a bit better. It looks old and dated and a bit clunky. For a brief moment I thought you were using frames... it's like that. The big banner in the middle at the bottom is full of horribly pixelated images and the layout is worn.. Again, not trying to be mean I'm just saying UX is everything.

[MichaelYork]

Hi Rhonda,

Have to agree with Jesse, even if you complete the SEO, it's not too much point having a website at the top of Google with lots of traffic that can't convert based on the design.

Fix up internally, while you build and expand externally. It will require a sustained commitment to SEO and online marketing as your competition will continue working also.

[rhondafranklin]

Thanks guys!  It's been a couple of years since we've updated our website.  We've been hesitant to change much for fear of losing rankings.  Guess that's not a problem now. I'll look into a face-lift.

[EGOL]

We've been hesitant to change much for fear of losing rankings.

Glad you are looking into a new design.

Instead of going into this with a feeling of fear, try to change your mentality to a "we are going to make major improvements in the design, major improvements in the SEO and major improvements in the conversion rate."

Start thinking Win, Win, Win as you do this and bring in expertise if you feel that you need help in one or more areas.   Invest one time and reap the benefits for years.

(I strongly agree with Jesse about the design.   It is really labor-intensive to look at your products.  I can imagine visitors landing and leaving immediately.   I would.

Keep in mind that you are selling a techie product and techie people are probably the buyers.  You don't want to look like a noob.

[jesse-landry]

Seriously. It will honestly be incredibly beneficial and may in itself get your rankings improved.

When I joined my current company they were hesitant to change their website for the same reasons. I rebuilt the site and launched it a few months ago and we have seen drastic improvements in ranking and conversion ever since.

Go for it! My money says you'll see a marked improvement.

[jesse-landry]

Something I forgot to mention --- I tried going to your site from your profile and the link was broken. Might wanna fix that. It goes to http//www.---- (colon is missing)

Good luck!