Anchor Text Distribution and Link Profile Best Practices

[WizardOfMoz]

Hi,

Since Penguin is about regulating link building, here are my questions:

1. How many percent of a site's overall links should be branded terms?
2. How many percent of a site's overall links should be related to the site?
3. How many percent of a site's overall links should have nofollow?
4. Any recommendation on anchor text distribution?

Lastly

5. In your opinion, which e-commerce site you think has the best link profile?

Thanks!

[JamesNorquay]

To be honest I think the best thing to do is look at the back link profiles of big e-commerce websites for your direct niche.

If you look at the link profile for Amazon for example it may be too diverse.

Also giving an exact number of no follows or do follows for links and also the exact numbers is going to be hard every one is going to use different numbers, my advice look at your e-commerce niches, work out who is doign well and reverse engineer what they are going, you can get an estimate on all your above figures by looking at the top 10 websites for your niche.