How important is the originating country of backlinks?

[AdamThompson]

How important is it that you gain backlinks from websites in the same country you're targeting?

Scenario: You have a website targeting users in Japan. How important is it that backlinks to your website are from Japanese websites? Do you need a majority of links from Japanese websites to rank well, or will you do OK with 25% Japanese links and 75% links from other countries?

According to Majestic, sites for popular Japanese brands like tsutaya.co.jp and seiyu.co.jp get more links from US sites than from Japanese sites.

[TomRayner]

It's by no means essential.

I've worked on a number of international sites and you quickly realise that while a website is setup with a geographical TLD and is fully served for that language's audience, the server is located in the US - where so much hosting is.  Regardless, this has not stopped the site's ability to rank.

Similarly, evidence of links from a different country working can unfortunately be found in places like SAPE - the russian link network.  I've seen countless of websites rank #1, #2 with links from these websites in Russia, Uzbekistan and so on - Google wouldn't be targeting these links if they didn't work.

However, my mindset has always been to acquire links from places that are going to send the most targeted and relevant traffic to your site.  In the scenario you've given, this would most likely mean trying to earn as many Japanese backlinks as possible.  Links from other places may increase organic visibility, but more often than not referring traffic from links you've earned can be far more qualified and convert more often - so I would aim to get them via links from the country.

Just my £0.02

[BeardoCo]

I agree with Tom.  Backlinks can be from anywhere as long as they don't appear to be blatant spam.  I tend to agree that a backlink serves a greater purpose than just link juice and may actually send relevant traffic and business to your company.  I would try to target as many local links as possible, but branching out to a global mindset won't hurt at all.