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    4. Do organic penaltys affect paid prominence?

    Do organic penaltys affect paid prominence?

    Paid Search Marketing
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    • AndieF
      AndieF last edited by

      This is a hypothetical question, we're pitching to a potential client tomorrow and I noticed they currently rely almost entirely on AdWords but engage in some pretty sketchy link building schemes.

      And so that got me thinking, is there any evidence to show that when a site is penalised for their organic results it has an affect of any kind of paid searches?

      1 Reply Last reply Reply Quote 0
      • FedeEinhorn
        FedeEinhorn last edited by

        Organic penalties do not affect paid placements. They are completely different products.

        1 Reply Last reply Reply Quote 1
        • generalzod
          generalzod last edited by

          And even Google has said that buying AdWords does nothing to boost your organic results.

          1 Reply Last reply Reply Quote 0
          • Branden_S
            Branden_S last edited by

            Ppc and organic are completely seperate.  I have a client that got hit really bad from panda, so they started ppc while they cleaned up their website content...their Ppc ads were in position 1, while their organic listings were below page 5.  I didn't notice low quality scores, or high cpc, from their Adwords campaigns, so I don't think ppc and organic results are related at all

            1 Reply Last reply Reply Quote 1
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