Using 'Pipes' for Page Titles

[Llanero]

A couple of years ago I was told to take off the 'pipes' for my page titles. To be more organic ....now I  am being told it is best to put them back.

For example I just read it is a good idea to do the following:

'Using pipes to separate these words would look like:

SEO Company | Franchise Services | Higher Visibility

Although this might not be the creative title you’re used to seeing on blogs, it’s a title that is incredibly optimized for Google (yet it still lets readers know what they can expect).'

Should  I replace the titles of my poor performing pages, with the common format which I am told is:

Page Branding | keyword 1 |keyword 2

or keyword 1 | keyword 2 | Page branding.

And I should keep the piping.

Any opinions?

[mememax]

I don't know who told you to remove pipes from titles since it has been a while seos normally uses them in titles, since they helps to separate sentences better than a full stop or comma.

Aboutthe order, you want your main keywords at the beginning of the title. I'll add the name of your site just if the two are true:

1. your title is still less than 70 characters long. If you add the name of your company and it's not showing, your just diluting the density of your title without achieving your goal (branding)
2. your company is renown. Having the name of the company helps to enhance ctr if the company is renown, but if you're not so famous, I'll choose to have more dense and focused titles without diluting their value with not useful company names

Hope that helps!