Link Building Techniques: Guest Blogging - Is it Okay or Not?

[sbrault74]

I was reading this page here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356

"[...]Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."

So assuming you provide high quality guest posts to high quality blogs, is it okay or not to use this method as a link building technique?

[jesse-landry]

Assuming the content is high quality and relevant, it's perfectly fine. If you are writing an article about financial bookkeeping on a hip hop blog... maybe a bad idea. But if it seems relevant and you actually think readership of the blog in question will find value in the article, then absolutely! Go for it!

[LeahHutcheon]

Sigh - just wrote a nice long answer and my computer failed. The short of it:

• Guest blogging is fine if it's relevant and good quality.
• Be careful and check where you'r posting and don't do the whole link swap.
• Make it a part of a larger picture.
• Read this http://www.seomoz.org/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties

Hope this helps!

[sbrault74]

I wrote this guest post for Bluehost: http://www.bluehost.com/blog/educational/websites/the-ultimate-guide-to-supercharging-your-wordpress-blog-2097

As I'm in the process of building a link list for a disavow request, I'd like to get your opinion whether this guest post can harm my website?