Google Product Feed Results

[KarlBantleman]

Hi all,

I am pondering whether or not to try the new model of paying for the shopping results. I was just wondering what results people had seen and your ideas/thoughts on it.

[EGOL]

If you are prepared to pay AND to compete on price you might get some action there.

Before you start paying and discounting you better have a really good handle on your costs, your conversion rates and your lifetime customer value.

It is just as easy to blow a lot of money in the product results as it is using Adwords.  It might be even more dangerous because Google's goal is to stimulate competition on price.  With Adwords your competitors might or might not be competing on price.

[KarlBantleman]

Thanks EGOL, very much appreciate your time. I think I'll have to do a little more research with my clients then because it will obviously mean more budget to be allocated.