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    4. What are other SEO's calling themselves now?

    What are other SEO's calling themselves now?

    Inbound Marketing Industry
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    • VentaMarketing
      VentaMarketing last edited by

      I am piggy backing off of Rand's latest Whiteboard Friday:  http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.)

      I just want to hear some feedback from other industry professionals.

      • Have you started defining/communicating your business as more than just, I do SEO?
      • If so, what are you calling yourselves now and why?
      • How has that been working out for you?
      1 Reply Last reply Reply Quote 1
      • ACNINTERACTIVE
        ACNINTERACTIVE last edited by

        Yes, very awesome Whiteboard Friday - and I'd say Owned Media, while is correct is lost on most people as to what exactly that covers. I welcome a change from the "SEO" since so many we work with chalk that up to "fixing titles, and Meta Descriptions", though Internet Marketing Executive or Manager covers it all I think.

        1 Reply Last reply Reply Quote 2
        • SeoMartin1
          SeoMartin1 last edited by

          I´m using internet marketing consultant because in the end we have to analyse the whole online marketing strategy; since the beginning to check for searchs and key words ( market) till social midias ( how they will find you on these channels)... in the end it´s all about to find you and how to convert users to clients 🙂

          KevinBudzynski 1 Reply Last reply Reply Quote 0
          • KevinBudzynski
            KevinBudzynski @SeoMartin1 last edited by

            I like internet marketing consultant as well (It's broad enough to encompass many areas). It doesn't sound strategic (executive title), which could also be a plus.

            But like everything else, titles are dime a dozen and everybody wants to be director or c-level.

            1 Reply Last reply Reply Quote 0
            • Vizergy
              Vizergy last edited by

              A few years back the powers that be (or in this case WERE) here where I work decided that my department would go from 'Internet Marketers' to 'Online Acquisition Marketers'... it was horrible.  No one understood what it meant and we found ourselves explaining our services far more than we ever had to in the past.  Needless to say... it didn't last.  We are back to 'internet marketers'.  It is simple, people already know what it means - or if they don't the meaning is fairly self evident once you hear it.  Just as in all things, simplicity is best.  That was the lesson learned around here.  In my defense... I hated even saying 'online acquisition marketing'... just sounded weird...

              VentaMarketing 1 Reply Last reply Reply Quote 1
              • EvolveCreative
                EvolveCreative last edited by

                We go with "Web Marketing Specialist" or "Web Marketing Strategist." Some of the other agencies around here go with "Digital Marketing Associate." I like ours better.

                1 Reply Last reply Reply Quote 0
                • WilliamCarr
                  WilliamCarr last edited by

                  I go with "Website Consultant".

                  1 Reply Last reply Reply Quote 0
                  • MattAntonino
                    MattAntonino last edited by

                    For the most part I've been going with Digital Marketing Consultant.  However, my biz name has "SEO" in it (like SEOMoz).  So I'm not sure I'll ever fully "not" be an SEO.

                    EvolveCreative 1 Reply Last reply Reply Quote 0
                    • VentaMarketing
                      VentaMarketing last edited by

                      Thanks for all of the responses. All of the titles sound great and make a lot of sense.

                      We use "Online Marketing Consultant" basically because we started listening to how our clients introduce us on conference calls, emails, and in meetings. We found that, "This is ____. He/she is our Online Marketing Consultant," was the most frequently used introduction, so we have decided to go with that.

                      1 Reply Last reply Reply Quote 1
                      • EvolveCreative
                        EvolveCreative @MattAntonino last edited by

                        Having the "SEO" in your title is pretty much a requirement.

                        1 Reply Last reply Reply Quote 0
                        • acceleratormktg
                          acceleratormktg last edited by

                          We use "Inbound Marketing" as well as "Digital Marketing". Ever since I read Ian Lurie from Portent, Inc. comment regarding the term "SEO's", I try to avoid it as much as possible. For us, SEO is one of our many tactics, not our entire marketing strategy.

                          1 Reply Last reply Reply Quote 0
                          • VentaMarketing
                            VentaMarketing @Vizergy last edited by

                            Awesome story. Thanks for sharing a real world experience. It's so important to go with a description that companies and marketing departments will understand.

                            1 Reply Last reply Reply Quote 0
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