When targeting a particular keyword, how many articles should I write that target it?

[seowhiskey]

I have a keyword phrase that's a high value target for us. Should I write just one - or several articles that target that keyword as their main focus?

Thanks!

Andrew

[EGOL]

I would put more thought into it.

Are there shorter tail variants and longer tail variants?  Do they get traffic?  Is their competition? Can I produce exceptional content? Can I compete there?  Can they make money?

There are frontal attacks, side attacks, skirmishes and snipping.  For some topics I attack with all of these.   With others I use just one, see how it works, then follow up with a second but different attack.

Attacks cost money and time.  Spend them wisely.

Think deeply for the best answer.

[seowhiskey]

Thanks Egol. I definetly  plan to write many articles on associated KWs.

its more that I'm unsure if each KW I trace get should only have one article specifically created to target that KW - or if more articles targeting the same KW are ok...

[EGOL]

Give an example of a keyword.  I'll tell you what I might do.

[seowhiskey]

Thanks!

Main KW = manual handling

important related KWs = manual handling course, manual handling training course, manual handling train the trainer, manual handling online training

[EGOL]

manual handling?

Books and entire websites can be written about that.

manual handling course - Which MH course?  There are semesters worth of these courses addressing equipment, different types of equipment, different types of things being handled, my goodness!

manual handling training course - this is a bit of a repeat of the above

manual handling train the trainer - there can be multiple articles here covering methods, environments goals

manual handling online training - many courses here too

If my entire website was about MH I could spend years authoring it.

If MH is just one of many areas of my site then I would pour resources into it proportional to my authoring abilities and proportional to the return that I think I might receive.

I could start with a light and general attack and then pick it up in six months if it shows promise.   I would plan the options before the first attack, these address the overall goal, then respond as you get information.

Do not commit enormous resources early unless you have experience and confidence with the expected return and the competition.

Send out scouts to report on the lay of the land, then attack based on their success or move on if you do not see promise.

[katandmouse]

Personally, I don't think you need a lot on site. After you have the topic covered on your site, I'd look for opportunities off site. Since improper handling can result in injury, look for guest blog opportunities on physical therapist and chiropractor sites, sites that target businesses that actually handle material, employee benefit insurance and brokerage sites, even sites that have pages on relocation like city, realtor, and professional organizer sites. I'd also create an infographic demonstrating how to safely handle material and draw attention to it by notifying the same sites. Then create a series of videos and put them in Youtube.