Where To Add New Content In Site URL?

[Ubique]

I'm planning to add a new section to the website that will increase visitor traffic and social sharing by using regularly updated video content.

I'm thinking of adding the videos to YouTube and Vimeo as their own channels and then host those videos on the site aswell using a cloud storage solution. Is this a good overall strategy?

Where would I add it in the URL so it generates the most SEO benefit for the whole website?

www.mysite.com/new-section

www.new-section.mysite.com

[ThompsonPaul]

Whatever you do, don't add the videos to a subdomain, Ubique. (e.g. new-section.mysite.com) You definitely want them in a subdirectory of the main site (www.mysite.com/new-section)

There are two extraordinarily good posts here on SEOMoz on how to plan and implement exactly what you're thinking of doing. Both are by Phil Nottingham, one of the better respected video SEO specialist out there.

Here's the post on planning a video strategy.

Here's his guide to video hosting and embedding. He specifically addresses your question about Vimeo vs YouTube vs cloud.

Those'll give you a full night's reading to get your head around

That the kind of info you were looking for?

Paul

[FedeEinhorn]

Agree, subdomains are treated by search engines as different domains, then no benefit goes from subdomain.domain.com to www.domain.com.

If the new content that you are creating has to do with www.domain.com's content, then it should be on a subdirectory.

[MoosaHemani]

Agree with Thomason about sub domain and why you shouldn’t add content on the sub domain! As far as your question is concern that talks about where to add this content is actually your choice but if you have videos related to products that you are selling on your eCommerce store then try adding the videos in the product detail page and this will result in increasing the overall conversion rate.

Hope this helps!

[Ubique]

@Thompson those articles are perfect for what I am trying to do.

It raised something I hadn't considered - if I host on my own site and allow people to embed the videos on their sites (which is a backlink, right?) it could cause issues with providing additional bandwidth for a good visitor experience!

Also, my own site ranking above YouTube and Vimeo for the content is an important consideration - and probably difficult. I could long tail the titles for YT and Vim and short tail(!) them on my site - I wonder if this would have an influence because most searchers will just use two or three words to find the content?