E-commerce site Content guidelines

[bashseo]

Raul,

If you wouldnt mind, could you shed a bit more detail as to what you meant by the following question:

"I have heard so many things about content on e-commerce sites that I'm at a point where I have no idea what to believe  people tell me do a blog"

As a fellow ecommerce store owner, I can definitely relate to your unique situation.  Content for ecommerce sites can sometimes be a bit different than other non-ecommerce sites, and things can definitely get very confusing.  As EGOL mentioned, you have to have the mentality that your going to make your site the best damn site on the planet.  Unfortunately, sometimes that can be EXTREMELY difficult to do, but EXTREMELY simple to say (especially when a person doesnt work in the ecommerce field).  Where exactly are you looking to get your content? Product Pages or Category Pages? Some content on category pages can be very helpful for UX depending on the brand, and if there is anything to say that wont distract your customers.  Product Pages are the pages where your going to have more flexibility as far as content is concerned.

In regards to the blog, you dont have to blog 10x per week, and there are plenty of websites out there that are geared towards helping people who have absolutely no clue about blogging.  Here are a couple links that should help you out:

1. Darren Rowse - 31 Days To Build A better Blog : [http://www.problogger.net/31dbbb-workbook/

2. ](http://www.problogger.net/31dbbb-workbook/)http://skyrocketseo.co.uk/blogging-for-your-business-guide/ (This was written by forum member James Agate, a very generous contributor here)

There is more out there, but that should be plenty to get you started.

Hope that helps

[seoUndies]

Hi EGOL.

Our site was founded in 2003 and we had a good run as online retailer, however 2 years ago we decided to focus only on our brand and since then we have done it. we started selling our brand just 2 years ago and focusing on our site probably 8 months ago.

Thanks you for your comments and I will make sure to write along those suggested lines. However lets say a customer lands in one of my category pages (Mens Boxers) please have in mind that I do know the content has to be interesting but how big should that block be? IS it the same if I write 60 words as if I write 300? I could probably say the same in both versions.

Thanks

Raul

[seoUndies]

Hi Bashseo.

I want to place content on our categories, the main goal is to rank well in each category, we dont have that many probably 10 - 12.

Thanks

Raul

[EGOL]

My category pages show a thumbnail of each item and a unique block of text for that item.  This text block is usually 50 to 100 words per item.

So, if I have category pages with 20 items, they are going to have 1000 to 2000 words.  These seem to rank really well and they pull in lots of long tail queries.

[seoUndies]

By the way EGOL. Thanks for the though love and right now I do belive that this is the most important job of my life. I have a lot at stake and that's why I was motivated to post in this forum looking for some expert opinions.

Raul

[seoUndies]

I dont quite understand.

Im using Magento so I'm not quite sure I can add content to the prodcuts displayed.

I was planning on adding content to the category header and also add content to the Meta description since according to google webmastertools videos the SE uses as a sniped in the serach results.

I have attached a printscreen of a page with no content and wehre I paln to palce content but the idea of inserting content to each prodcut is very interesting. Would you be able to elaborate on it? if you can and have time.

Thanks

zUBkAh1

[bashseo]

EGOL,

Are you doing this on a CMS like Magento or Open Cart, or something else? I'd definitely be interested in trying to implement something like this on Magento.

[EGOL]

Great!  Glad to hear that you have the fever!

[EGOL]

This site is built in DreamWeaver.

I don't use CMS for my most important pages - because I want them to be finely craft arrows... also building LONG content pages with lots of images in Dreamweaver is much easier for me than building them in the tiny window of a CMS.

[seoUndies]

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