Where should breadcrumbs point

[dimsemenov]

Hi,

On the single product page I such breadcrumbs structure:

Home > Women's Shoes >  Sandals > Nike >  The Name of Shoe

Where should the "Nike" part point?

• To the main "Nike" brand page?
• Or to the "Women's Nike Sandals" page?

At first glance the second variant is more logical, any reason why Zappos links to the main brand page, e.g.: http://www.zappos.com/hudson-amber-raw-edge-hem-short-in-indie-indie ?

I'd be very grateful if someone experienced with this stuff will explain.

Thank you!

[KarlBantleman]

Hi Dmitry,

It should point to the Womens Nike Sandals page because if that is the path the customer has taken to get to the shoe brand page, they may want to go back a step and they would probably want to go back to the generic womens nike sandals page.

Breadcrumb is usually created by the path the user takes but it can be changed if you REALLY want it to, but I wouldn't advise it.