Breadcrumb links

[seo.academy]

Hello.

Are the breadcrumb links valued more over other links ? (google searches for them specificaly to display them in the results)

[Marcus_Miller]

I would not say they are more valued than any other kind of link but they do provide some distinct benefits and opportunities.

• when people land on the page from a web search, it provides a simple tool and a convention no less for anchoring yourself within the hierarchy of the site and navigating back a level

• depending on the source ordering it can often be the first link to the parent pages so can be used for keyword rich anchor text (where natural to do so)

• it can be some of the first text on the page so it provides a natural way to get your keywords (product name etc) at the beginning of the page which can also help

• Generally it is a good way to get your keywords on the page again without having to worry about working them into the body text in a natural way (which is not always possible)

So, in summary, they are good for users, good for SEO (internal linking, keywords, relevancy) and they can help improve the format of your listing in the SERPs so... what's not to like?

Hope it helps!
Marcus