Branded Keywords: Should I Monitor My Products' Names?

[EliteErikSEO]

I am setting up my keywords' tags and brand rules. Is there any reason not to consider my products' names as "branded keywords".

For instance, if my brand is HealthNut and I have products (that people talk about by name), such as GreenGiant Juice, should I create a brand rule for "GreenGiant Juice"?

Granted, most of the time, customers will be searching for "HealthNut GreenGiant Juice", but there must be at least a minority who would search directly for the product itself without using the brand name.

Any thoughts are greatly appreciated.

Thank you in advance!

[NakulGoyal]

If your product names and brand names in itself, I'd totally use them/track them if that's what my goal is. There might be very little search volume but your conversion would be high, so you'd want to make sure all those review websites are not outranking you for your own brand name/product name keywords. So yes, you are right and on the right track :).