Social Media Presence For Medical Equipment Providers

[Mike.Bean]

Selling medical equipment to everyone from hospitals, nursing homes, & dealers to selling medical equipment to every individual that doesn't have insurance (at great prices) is what we do.

I've had success with some social media but I want to know where you think the biggest social media value is at specifically for a company & website like ours. (www.Ocelco.com).

Thanks!

[EvolveCreative]

If it's B2C Facebook would probably be a good bet. Though, something tells me people will want to keep their medical lives private. Are you sure you want to be on social media at all. What's your goal? Direct leads / sales? Brand awareness?

[LynnPatchett]

Just thinking out loud here but linkedin would be an obvious choice for the more b2b market contacts. Twitter to connect with journalists and industry news type contacts. Perhaps youtube or similar if you are thinking about how to or demonstration videos and such which might be a way to target individual consumers.

[Mike.Bean]

All of the above.

[EvolveCreative]

That's not a good way to define a goal. Your goal needs to specific, time-bound, achievable and measurable. You need to define your goal before picking a channel or else it's easy to get lost.

[Mike.Bean]

Facebook does great with brand awareness and Twitter has been doing good directing leads & sales with coupon codes I've been putting out on it.

It seems like Facebook doesn't generate any sales and very few visitors at that, but a lot more people see our name on it compared to Twitter. And the views from Facebook should still be target market views.

[EvolveCreative]

Hmm, well Slideshare, Scribd and Pinterest are the best for direct / leads and sales. LinkedIn can be a lead generator if you join some groups and watch the discussions. Facebook is a brand awareness tool and hardly anything else.