Same keyword for almost same content

[juanmiguelcr]

Hi all! my site deals with a concept called "motivation" in two different categories: motivation for teachers (related to kids) and motivation for parents (related to kids all well). These two categories (in different pages and in different menus) deals with the concept through different perspectives. BUT the keyword to optimize the pages is the same. Due to the structure of the web I've been given I am in this position. I can't redesign the web (I'm not allowed to do it). Any solution related to the keyword? Should I maybe optimize one page with the keyword and in this page have a link to the other not-optimzed page?Any ideas?

Thanks in advanced.

[Branagan]

You could try targeting the same keyword in both pages, but best practice would be to have original, relevant and useful content for each term on each of the pages, even if they share a common keyword. I think you would be better off optimizing each page for the keyword set you're referring to, otherwise you'd risk diluting your ranking capabilities by falling into keyword cannibalization.

If you want to go further, you may have the perfect setting to build an authoritative page on "motivation", by providing useful content on different keyword variations, all referencing a central page dedicated exclusively to your main keyword on it's own.

Check out these articles, even if they're old I'm sure you'll find a lot of relevant and useful information:

Targeting Multiple Keywords vs. Singular Keyword Focus

How to Employ Multiple Keywords for SEO & Conversions

Perfecting Keyword Targeting & On-Page Optimization