Local SEO: Can you add citations too fast?

[BobGW]

Should you spread adding citations out over several weeks or can you add them all at once?

[Chris.Menke]

Hey Bob,

It's not something you hear much about and certainly not something I've considered in doing work for many local clients, but I think I hear what you're saying. Typically, I'd go to UBL.org, choose a package for the client, let the citations start flying, and be glad that it getting done as quickly as possible-- without even thinking about velocity.

I went over to David Mihm's 2012 local search ranking factors, and looked specifically for info on that and interestingly, that's not mentioned as a factor (which might be why I'd never given it a  thought.)

[WilliamCarr]

In my experience, no.

Whitespark says on their FAQ page, "We don't currently throttle our citation building because we know how Google merges data with their Places index in chunks. We have tested building hundreds of citations in one day vs spreading them out over time and have not found a difference. We don't believe citation velocity is currently something that Google is considering."

[MiriamEllis]

Bob,

William and Chris have both provided great insight on this. Review velocity has certainly come up as a possible trigger for filters, but so far, citation velocity has not been investigated or pointed out as an issue by anyone I know in the Local SEO community.

Does this mean it couldn't become an issue in future? I wonder about this. In the 10 years I've been working on the web, I have watched the rise and fall of directory submissions as a powerful tactic in traditional SEO. I am not sure if velocity had anything to do with that, actually, or if it was simply the Google decided that these types of links were not a great signal of relevance.

Obviously, right now, directory-type listings are the core tactic of Local SEM, and it's hard for me to imagine that changing any time soon, though Google appears to be trusting social signals more and more as relevance indicators. But as to the specifics of velocity, your guess is as good as anyone's as to whether Google will, at some point, create a filter that relates to this. We'll all have to wait and see.