Why Keyword Ranking Fluctuate?

[Cuttingseo]

Hi All,

I have a shoes website and I am working on it from last four months. I am targeting four main keywords but I have some issues with ranking.

First one is that keywords ranking fluctuate many time a day but they remain on the same page.

Second one is that these keywords remain on the same page for 2 to 3 week and than suddenly they drop down in the ranking.

Please help me regarding these issue.

Waiting for replies.

Thanks

[TakeshiYoung]

Make sure you have personalization turned off. Switch to incognito/private browsing mode on your browser, and make sure you are not logged into your Google account, as these can change rankings. Even what computer you use and your physical location can impact rankings.

Also, keep in mind that rankings fluctuate all the time. This is especially true for new sites, as Google tries to figure out where you "belong" in the search results. Even established sites fluctuate, as Google introduces over 200 changes a year to its algorithm.

Your rankings are never guaranteed and can change at any time. The best you can do is make sure your website provides an amazing experience, and work on building links to build up your link authority.

[Cuttingseo]

Takeshi Thanks for you response.

But why the same thing is happening from last four months and domain is also four years old.

Also answer the second question please.

[TakeshiYoung]

Like I said, rankings are always changing. Always. Accept that no matter what you do, your rankings will fluctuate, whether your site is four months old or four years old.

As for the rankings drop, it's impossible to say without more specifics. The most common reason these days for rankings drops is over-optimized anchor text, but again it's impossible to say without  more specifics.

Assuming it's not a penalty, just focus on creating better content or building more links. That's SEO in a nutshell. If you are able to attract lots of high quality links, Google will tend to rank your site higher and keep you there. Likewise, if your site provides a great user experience and great information, Google will want to show the site to more of its users. Great content also tends to attract great links.

Figuring out why one keyword went up or down a position is not possible given how many factors there are, and is typically not a good use of your time. Focus on the big picture: build a quality site and build links.

[choiceenergy]

Sounds to me like you're seeing these rankings, then you're trying to 'tweak/optimize' these same pages to go higher in the ranking and so those 2-3 weeks are w/ index A and then your new 'tweaked' page  Index A version 2.0  gets indexed and throws you into a new ranking/tailspin

[EGOL]

Yes, and too much tweaking can cause problems.  IMO

[Everett]

Just following-up to make sure you have your personalization turned off if you are checking your rankings manually. See Takeshi's answer below.