Help with ranking keyword [Example inside]

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[Hughescov]

Hello Jack

I would get all of your products onto the Google Merchant Centre http://www.google.co.uk/merchants and this will start listing your products in the sponsored shop listing at the top of the SERPS

Make sure you have breadcrumbs on your website for each page as you can see nearly all of the sites ranking for that term have them. They help navigation and are useful for the user.

Then make sure you have set up schema for ratings of each products, this will help your listings stand out with stars below your title tag. Something like this http://schema.org/AggregateRating

I would personally list all types of 405 ink on the same page, that is different colours etc instead of having seperate pages for each individual item with very thin content and canonical issues.

You could possibly start commenting on sites like PC Advisor that have talked about your items such as http://www.pcadvisor.co.uk/reviews/printing/3426618/epson-expression-home-xp-405-review/

Just a few ideas that I thought of straight away.

Regards

[KaneJamison]

Printer ink is a tricky niche, but having an established domain will certainly help you early on. I would also work on building up the overall domain link metrics. Building lots of useful content may seem difficult for ink sales, but you can also broaden your focus and produce content related to printing in general, amateur photography & printing, printable resources for kids, etc. Anything that is topically relevant and produces decent quality inbound links is going to help you have a chance for these keywords.

To assess the relative difficulty, we use Moz's Keyword Difficulty Tool. It gives a good assessment of keyword difficulty based upon link metrics to the competition. The Full report gives a good assessment of how well targeted the competition is for that keyword.