How to add extension to my site on the organic result ?

[steve215]

Hello,

i am trying to add extensions to my site on the organic result.

i just wandering if it can be done from the google web master tool or i need to contact my web developer?

leKJK0z

[KyleJack]

Hi Mike,

I think by extensions you are referring to Google's Sitelinks which appear below the search result. You can't set these yourself but you can demote certain links if you don't think they are relevant in Google Webmaster Tools>Configuration>Sitelinks.

Thanks,

K

[KaneJamison]

Kyle is correct that you can't directly tell Google to start adding these to your search results. The ones you pointed out in your screenshot are functionally the same as traditional sitelinks like the one shown at the top of this Google Webmaster guide: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334

Here is a direct quote from the full Google Webmaster comments on sitelinks. I have highlighted in bold what you can do to encourage these to show up on your search results:

"We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.

At the moment, sitelinks are automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition.

If you think that a sitelink URL is inappropriate or incorrect, you can demote it. Demoting a URL for a sitelink tells Google that you don't consider this URL a good sitelink candidate for a specific page on your site. Google doesn't guarantee that demoted URLs will never appear as a sitelink, but we do consider a demotion a strong hint that we'll try to honor when generating sitelinks."

[steve215]

thanks for the help, was helpful.