Local SEO NAP issue

[BobGW]

Hello,

All of my citations addresses have the street address

913 S. Latah Street

except there are other businesses in this building with the same address. Should I have included "Room H"?

Also, is "S." different than "South"? Is "St." different than Street?

Looking for correct consistent citations.

[Bryan_Loconto]

I would recommend adding your unit number other wise it can create inconsistencies. Keep in mind once you add the H you will need to add it to all you citations (including the ones you have already submitted) and you will need to verify again in google places.

[itrogers]

Definitely add the Room H and update it with all of the citations you currently have. Also, "S." and "South" are different and will throw off the consistency, same with "St." and "stree" or "suite" vs "ste" vs "#". Make sure you enter the same information everywhere.

[Chris.Menke]

You really should include the Room H in the address 2 field and commit to revising all your NAP in all addresses. As you might already know, you can automate that change in real time for a good number of databases using Yext or you can use UBL.org to take care of it over a longer period of time, or you can do do it yourself with the help of SEOmoz's getlisted.org

[MiriamEllis]

Hi Bob,

To be honest, I'm unfamiliar with the designation 'room number', though 'suite number' is highly common. To me, a room number sounds like something in a hotel or school. Is a room the same thing as a suite? I'm curious.

At any rate, yes, if you are in a multi-business building, it is vital that your business is differentiated from the others with a number or letter of some kind. If your profiles and citations lack this, then the danger is that your NAP signal is being partially shared by other businesses. This could lead to duplicates, merging, penalties, etc., that could sap the strength of your listing.

Your job is going to be to clean up as many possible citations as you can so that your business is correctly listed at the address (including the number or letter) at which mail gets delivered to your business.

I highly suggest doing this:

1. Yourself, manually.

2. Hiring an expert to do this for you manually.

I would not recommend using any type of automation in this situation as tools may fail to turn up all instances of listings with this NAP discrepancy. Create a spreadsheet, fill it with links to your citations, work to correct them and check them off the list when you see that the change has gone into place on the various citations. Lots of work, but worth it to secure and clarify your NAP signal.