Is there any way to track search volume for a particular keyword on a day-to-day basis?

[matt-14567]

My boss has asked me to track the number of searches for a keyword (a particular company's name) on a daily basis this week to see how the volume fluctuates from day to day.

Is this even possible?

I should note that his request does not involve an active SEO or AdWords campaign. In fact, the company my boss is interested in doesn't even have a website at the moment.

Thanks in advance – either for helping me confirm that it's impossible to track keyword search volume on a day-to-day basis, or for showing me the magical way to actually do this.

[KyleJack]

Hi Matt,

I'm not aware of any tool or application that can provide overall search volume for a particular term on a daily basis. There are several ways you can half-extrapolate the data. You can find out a keywords share of search volume for a particular week (using a tool like Hitwise, for example) or you can set up an AdWords campaign, bid on the term and work it out from the impressions data provided.

However, I think you need to rethink why exactly you or your boss wants that data. SEO is a long term strategy. You can't just turn it off at the weekends if there is no search volume. If the aim is a to optimise a PPC campaign, however, you should be able to make use of the data Google provides.

Thanks,

K

[MichaelYork]

You can do so in the Google Adwords Keyword Tool, just put the company name in exact search.

This will give you the monthly search volume averaged over the last 12 months, will take you two minutes and won't cost a cent!

[matt-14567]

Thanks, Kyle. I was pretty sure there was no way to do it, but I appreciate your work-around suggestion. My boss wanted to see if searches for a certain company spiked in the days after they issued a press release, but it was for business development purposes (long story) and not an SEO campaogn. I thought this would be a good forum for putting the question out there though, since it theoretically involves the keyword research we all do.