What is good quality link?

[VillasDiani]

Recently we did some job for our friend who promised us link from his page for to ours. His page is very well ranking for key word we try to rank as well and has good authority.

What would be a good link for our website to get from his in order to help us to rank better but still did not steel his traffic?

Thank you

[Robert_G]

Hi July,

I'll start with the rule of thumb: The highest quality link is the one that flows in naturally (The one you don't pay for it, give something in return, etc.)

This morning I smiled a bit, while reading a post written by Jim Boykin back in 2005. This phrase was the reason:

"And in Matt’s perfect world of the web, no one would need SEO’s as everyone would just create great content, and people would link naturally, and Google would sort it all out with the best results on top……yea right."

Now, there are several factors you should consider when judging the quality of a backlink. I'll name a few:

• relevance of the page
• age of the domain (older is better)
• number of backlinks pointing to that page (ideally, should be from the same niche)
• on page link placement (a contextual link it's better than a footer or blogroll link)
• number of outgoing links (the lower the number, the better)
• trustworthiness of the page

It might be a good idea to get a link from your friend, sounds like a good plan. He could write an article about you, mention your website in a post he'll write, cite some awesome information you wrote, etc.

Avoid sitewide, footer, blogroll links.

[VillasDiani]

Thank you very much Baldea! Perfectly explained!  Could it be also some kind of invisible link from his website(so as we do not steel his clients-we are kind of competition) but still get valuable link for our rank? You know what I mean, that the wolf is full and red hut is alive...

[Robert_G]

July,

NO, don't use invisible links, under no circumstances. There are certain mistakes people do, being driven by good intentions.

Invisible links are subject to Google Webmaster Guidelines violation.

Read this:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66353

Cheers,

[VillasDiani]

Thank you very much Baldea!