Facebook Promoted Offer

[YESdesign]

Does a "Facebook  Promoted Offer" increase the count of the "Like" on a Facebook Page?

[Johnny4B]

If you mean, Promote a post, it will basically give your post prominence within the page of all your followers, and their followers if the post is liked.

Its certainly not as effective as using the standard advertising with FB ... but also is a lot more cost effective with relation to spend (one of fee less than $10 as opposed to an unlimited spend if you wish)

If you have lot of followers (likes) already,. it can be effective, if you are trying to build likes on any page, it may not be as effective.

I aint one to advocate people spending money on adverting with FB or Google if they don't need to, but if you are really trying to build followers with FB, and wish not to put in the hardwork by organically growing your page followers, FB's paid advertising certainly can help, as you can target your market specifically.

We used it for a client over one week period limiting his spend to $10 per day, targeting a very niche market, with the distinct objective of building likes in a trial scenario, and within that week, we grew his like from 84 to above 350 (an audience of less than 8,000 targets).

Hope that helps

[Asher]

What johnny said is correct.  The reason why Facebook offers promoted posts is that typically your posts will only appear to 6-10% of your "Like" following. By promoting your post, you increase the percentage of people who will see it and whose news feed it will show up in.

Promoted Posts however are not all that helpful in terms of primary clicking of likes.  What I mean by this is that if you promote the post you are targeting the people who already "like" you. If that "Like" person shares your post, it will end up targeting their friends, hopefully gaining you a secondary "like", not a primary "like."

With Facebook advertising you are targeting people who have not had interaction with your brand and therefore have a higher likelihood to have higher returns on a primary "like" simply because of the the psycho-graphic that you choose.

I hope I explained this well.

[YESdesign]

Hi John, thank you so much for have shared with us your real data. It's very helpful! We'll try to use Facebook Ads instead of Facebook Promoted Posts.

Many Thanks

[YESdesign]

Thank you Jason! We'll use Facebook Ads and we'll target people who have not had interaction with our brand.

One last question:

If a friend of a friend that has not had any interaction with my Page clicks "Like" in my "Promoted post" or "Promoted offer", will this person increase the number of the fan Page?

Or, this friend of a friend must like the general "Brand Page" in order to increase the number of fan?

Many Thanks

[Asher]

That person will have to like the brand page in order to increase the likes on your brand page.  The secondary like will only happen for the post and might only appear on that shared persons wall.  But it will affect your analytics under the "viral" section of the facebook analaytics.

[YESdesign]

Thank you Jason!