Why is this website outranking all the others?

[jasonwdexter]

searches "web design Mansfield" and you'll see

http://www.inuvate.co.uk/web-design-mansfield/

Why is it outranking the stronger, more powerful websites?

[VancityStacks62]

He has the basics covered,  is using the keyword 1st in Title,Desc.   On page he leads the H1 with the keyword, uses it in the body and as a link.  Position 2 & 3 do not have these all together.  Plus Pos 2 & 3 using as external site wide anchors which is probably hurting them the most.

[supple]

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[WebRefresh]

As of April 15th in Australia using UK search the top 3 contenders for this search phrase are:

www.inuvate.co.uk/web-design-mansfield/

www.purposemedia.co.uk/

dijitul.com/web-design-mansfield/

Here are some contributing factors that, when combined are likely to be causing this site to outrank all the others for the search phrase 'web design mansfield'.

1. TITLE

The title of the site has the exact phrase at the very beginning where as www.purposemedia.co.uk/ and quite a few of the others in the top 10 do not.

2. LINKS

• External: VS other sites that have that exact phrase in their title, inuvate.co.uk has either a higher number of root domain links than others in the top 10 OR has a higher ratio of RD links vs total links. They have used their links wisely and have not spammed the interwebs.

• Internal: Inuvate uses internal content linking where as other top contenders are not using the exact match phrase. It is also completely optimised for just this one phrase... Using the exact match phrase all the time is not always a good thing however it appears that the density isn't too high in this case.

3. SPEED

• inuvate is not as optimised for speed as purposemedia.co.uk however has a shorter load time

• inuvate has a lower ping time than the other top contenders

• It's more than half the total page size in MB than dijitul

4. CONTENT

www.inuvate.co.uk/web-design-mansfield/ has a word count of 648 vs the other having <600

The content on the inuvate page flows nicely and unlke dijitul doesn't spam the exact match phrase at the very start of the first sentence in the first paragraph AND the H1 AND the H2. That is just pure SPAM. Purposemedia doesn't contain the exact phrase anywhere except the title... if they did, they may be able to own this search term.

inuvate also has much more meaningful content that you can actually read without feeling like you're reading something written by a school kid.

The above are just a few factors (i'm sure there are many more) but these combined along with others do make a BIG difference.

Big love from GEEKSEO!