What would you recommend i do to improve my rankings?

[funktiongolf]

I am looking for some advice as to what I need to do to improve my rankings?

website:

www.funktiongolf.co.uk

Thanks

Ben

[Branagan]

Well, that's a broad question, so I guess you're also looking for a generic answer.
Here are a few links to get you started within SEOmoz:

Beginners guide to SEO

5 Ways to Improve Your Ranking Signals

What is Page Authority?

Make sure to also check the Whiteboard Fridays category, where you'll find many amazing videos full of useful information and tips!

Good luck!

[funktiongolf]

hi

im looking for a more detailed answer. I have a good pr etc and links built but i am unsure what way to go forward. I am looking to establish is the reason for my site not ranking for some keywords, is it due to over optimization or do i need to build more brand links to dilute my keyword links?

[AubbiefromAubenRealty]

One suggestion that I would make is to make your keywords more localized ( i.e. long-tailed keyword) because I am sure that the broad keyword in the title tag is going to have you competing with the big dogs ( nike, adidias, etc.) on the web. It's like marketing 101, find your niche market and run with it.  Also, you just missed a big opportunity with the Masters tournament going on in Augusta. I would have thrown some Master's content on my website leading up to the Masters, especially since you have the Rory connection going on. I would have maybe had a Master's special or a blog post about Masters participants who were born near your home base. You can also do a link analysis of your competitors and try to repeat what they have done.

[Millermore]

First, I would do keyword research to look for some long-tail keywords. Then, I would do an analysis on who is ranking for those keywords. Then, I would start developing new internal pages on the site as well as new content targeting those keywords. Start sending out guest blog posts, press releases, and link bait as ways to gain new inbound links. Build these more specific keywords into your site. You should be on your way to higher rankings as long as your links are coming from quality websites. You can also work to improve your on-page SEO even further.