NAP - Name on a local website

[echo1]

From a local perspective, if the legal name of the business is "Rising Realty, Inc", when you added in your footer should I loose the "Inc" part to be consistent with all the other mentions of the business across the web, which are without "Inc"?

Thank you!

[SVmedia]

I wouldn't worry about consistency with unstructured citations (loose mentions of your company), because it can be hard to ensure anyway.  You want to make sure your "structured citations" are consistent.  So your directory listings basically - places, yahoo, etc.  This is what you definitely want to match up with your NAP.and I would def use the correct schema.org markup. which makes it easier for crawlers to understand your structured data. Hope this helps you out!

[echo1]

Maybe I should have been clearer, I was talking about the name in the website footer and contact page , where both have been created using schema.org

[MiriamEllis]

Hi Echo1,

What you put in your website NAP should identically match what's on your Google+ Local page. If your listings and citations are without the 'Inc', then, yes, that is how I would recommend styling your business in your indexable website-based NAP. Consistency is so key, as you know.

[echo1]

Thanks again Miriam for contributing! Yes, I do know but it was more of a reassurance for a colleague of mine.

[MiriamEllis]

My pleasure!