Link Diversity

[INN]

With the current updates in the Seo world how critical is link diversity. We are revamping our site and planning to add many new pages to our site and planning to build links to relevant pages with relevant anchor texts keywords. Also we are planning to add relevant H1, H2 and H3 tags with metatag description and content with keyword rich content specific to that page.  Any advise

[Chris.Menke]

Link "diversity" describes the degree to which a site's back link profile is spread among sites on different IP addresses, as opposed to all of them coming from a single site or IP address.  Link diversity is important because a site with any number of links would most naturally get them from a variety of sites on different IP addresses.  If all the links come from one domain or one IP address, then there is the appearance that manipulation may be taking place.

It is believed that Google's algorithm is able to throttle the value of a site's back links if their diversity is inconsistent with the pattern of links displayed by similar sites.

[Francisco_Meza]

i partially agree with Chris. However, links need to be distributed to different landing pages. For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.

[Chris.Menke]

Hey Francisco, my understanding is that what you described above is called "deep linking", rather than "link diversity".

Also, Chris, the web could probably do without another keyword rich page of anything--certainly us users could.  Rather,  think creative, think engaging, think audience, think business objective when you put your pages together.

[Jeepster]

For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.

I couldn't agree more. Yet I've seen internal pages on high-authority sites rank #1 for very competitive keywords -- despite having no external inbound links and just a handful (4-5) of internal IBLs.

[INN]

Chris Menke, Francisco Meza , Jeepster thanks for your response