Facebook Contest: Fan or Not?

[YESdesign]

Let's say that I manage a Page for a company, and I run a contest through a "Promoted Post".

1. Does every single Like to that "Promoted post" will be counted as new fan?

2. My objective is to increase the fans number of the page, which is your best practice to achieve that through a Facebook contest?

Many thanks.

[Sean_Dawes]

We do facebook ppc for a few clients and depending on the industry, it works really well. Am able to secure a good fan (in the industry) for maybe $0.25-0.50. Also try and capture their email as well by landing them on a tab which post like they can enter for a contest.

Key is to build out your campaigns very targeted instead of lumping stuff together. Its just like newbies with PPC versus people who are good at it. Granular is good.

[YESdesign]

Thank you Sean, very specific about the 2).

What is your answer to the question 1)?

1) Does every single Like to that "Promoted post" will be counted as new fan?

[Sean_Dawes]

No you can have someone like a post but not be  fan.

Here is an example of an in newsfeed ad to like a page from my own newsfeed

http://awesomescreenshot.com/06b1573w29

If you want to give me more details of the business, I could give you ideas. Don't have to tell me their name. Just what they do so I know the industry.

[YESdesign]

Great Sean, thank you.

The industry is "online printing", if you have some ideas

[Sean_Dawes]

haha damn. Was hoping it was not something I am in. I already consult for one of the largest ecom online printing businesses.

I will say this.  Social is not for every industry. Attributable revenue is not always there, look at assisted conversions and determine what your real goals for social are. As fan count isn't a metric to worry about. Look for either last touch, assisted revenue via Google analytics or some engagement metric. Too many people get caught up in social and how cool it is. At the end of the day, its money that matters.

[YESdesign]

Ok Sean, thank you anyway for your tips!