Rich Snippets not appearing in Search Results

[h1seo]

Hi Everyone,

Just a few questions on rich snippets please:

We have now integrated microdata (data-vocabulary.org) on all our product pages like  http://www.homeshop18.com/samsung-galaxy-tab-2-310-tablet/computer-peripherals/ipads-tablets/product:30409470/cid:8937/  which I have tested on the rich snippets testing tool which Google provides and all is working fine and is rendering properly in the tool but it is not coming in search results in google.

Are we doing everything right or is there any issue in our implementation?

How long does it take usually for rich snippets to appear in google organic search results?

[NitinRGoyal]

The Rich Snippet tool is working fine but the Google crawler has not yet crawled the Page again. You can see the cached version of your page and it says they crawled it on Mar 24. So when Google does it again, it will be added.

You can resubmit your sitemap to Google to make it fast. But it still is not assured that Google will do it in one day or not.

• Nitin

[Devanur-Rafi]

Hi there,

First things first, Google does not guarantee to use the mark up to display rich snippets in its search results for any website. The time taken to display rich snippets may vary from website to website depending on lot of factors and if you have trouble with Google not displaying the rich snippets for your website, you can check out the following URL:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1093493

Hope this helps.

Best regards,

Devanur Rafi.

[Devanur-Rafi]

Hi Nitin, thanks for stopping by and posting your reply. Just a word of caution regarding Google's cache date. Sometimes, even if the cache date shows an older date, Google might have already updated the changes done to the page recently and it would have included those changes in its index which can be seen in the search results.

Let us take an example:

some changes were made to abc.com/test.html on 7th of April and when we check the cache date on 9th of April, it still shows on older date prior to 7th when the changes were made to the page but, when we check the page in the search results of Google, the changes made would have been already updated  and can be seen in the search results.

[NitinRGoyal]

Hi Rafi

I have never come across any cache where such a thing exist. Also it totally defeats the purpose of a date. If you can give a real example then it will be easier to understand.

Second, though Google does not guarantee to use markup, it is a warning. I have yet to come across a website which has proper content and also has markups which Google does not use in search results. This warning is in place for sites which Google system recognizes as spammy / stuffed / fishing sites etc.

• Nitin

[Devanur-Rafi]

The cache date and crawl date need not necessarily be the same. This was pretty evident till late 2006 but after that Google changed this to great extent but still there are lot of technical limitations where it is not possible or rather I must say not feasible or unnecessary (Google also uses the, 'if modified since' status to know if a page has been updated or not) to update the cache date every time they crawl a page.

Here are two URLs that will give you more info in this regard:

1. http://www.mattcutts.com/blog/video-crawl-dates-in-the-google-cache/

2. http://googlewebmastercentral.blogspot.in/2006/09/better-details-about-when-googlebot.html

3. Most importantly: http://www.seroundtable.com/google-cache-update-12686.html

We see these cache date anomolies daily in our job and personally I have seen these for over a decade. Once you hit the main stream SEO where you start working for clients realtime, you will see these first hand.

Regards,

Devanur Rafi.