Tracking Adwords Conversions for eCommerce ROI

[SmokewagonKen]

I'm working with a rather large eCommerce customer who needs to be able to track their Adwords conversions for the purpose of determining the ROI of their Adwords campaigns.

I've installed code from Google Adwords Conversions on their eCommerce page, but it doesn't seem to be calculating values correctly.

Also, where would setting goals in Analytics come in to play if I'm trying to track the conversions of specific Adwords conversions?

[danatanseo]

Hi Ken,

I might be able to help with this depending on what platform your client site is using. Can you let me know?

Dana

[RuiZhiDong]

https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce

http://cutroni.com/blog/2013/03/22/tracking-ecommerce-transactions-with-universal-analytics/

After you have set up analytics for your ecommerce, they can be used by adwords

[SmokewagonKen]

The site is a php site, but the ecommerce site is through BigCommerce.

[RuiZhiDong]

you can enable commerce tracking on bigcommerce

https://support.bigcommerce.com/questions/1195/How+do+I+enable+e-commerce+tracking+in+Google+Analytics%3F

[danatanseo]

Rui has given two good answers below. Cheers!

[RuiZhiDong]

Cheers Dana!