How to promote a blog after Penguin and the Google blog update

[ThomasH]

Hello,

I have a question, or maybe a discussion.

I'm wondering what the best way is to promote a blog from Blogspot or Wordpress nowadays with Penguin and other Google algorithm updates?

Looking forward for your answers.

Regards,

Thomas

[Chenzo]

It is all about picking a niche that you can discuss daily if not no less than once a week. Then slowly through your current Facebook and other social mediums build your audience and when you are up to around 25 to 50 readers a day host a giveaway ...and I mean a nearly one... Free tickets to a water park or theme park, market the season and you will for sure gain exposure and most importantly on target backlinks. I can help you organize one through the many blogs I am running depending on your vertical

[ThomasH]

@Chenzo, thank you for your answer, I guess you put your blogs on Facebook, Twitter and other social media?

Do you or someone else post their blogposts also on their website?

Anyone else good ideas? Or other strategies to gain backlinks for your blog?

[Cyrus-Shepard]

Hi Thomas,

Great question. Fortunately, there's a super awesome resource on just this topic. It's called:

21Tactics to Increase Blog Traffic (updated for 2012)

To be fair, the best ways to promote a blog really haven't changed that much in the wake of Penguin or other algorithmic updates.

If you are creating useful content in a way that engages your audience, and then apply smart marketing to promote that content (see Rand's post above) then your blog will be above 95% of all other blogs out there.

If you're specifically looking to build links, there's a ton of good ideas here: http://www.seomoz.org/blog/category/4

Best of luck!