Question about ranking for long tail keywords

[WebAdvancedUK]

So I am looking at some long tail keywords for my web design company, for example:

"website development and design company"

The top results are websites that are not optimized for that specific keyword but about "web design & development" in general. The top ranking sites also have quite high PA with lots of links.

If I were to create a page specifically about that term would it be fairly easy to rank for since the top ranking pages are not optimized for that keyword?

[SEOAndy]

not necessarily, overall good rank factors would mean that semantically you end up in the same place - you maybe the best at your term but they are best at relating to that term (if that makes sense)