Organic Traffic Stagnant

[razasaeed]

Our automobile portal is the leading in Pakistan and we are there for almost 10 years now, we already rank in top 3 keywords ( top 1 on most of them )  but our search traffic has become stagnant, we have tried to optimize for keywords  that google search tool show has more traffic and we have gained ranking in most of them but still our search traffic isnt showing any much increase.

Is it possible that we have already got all the juice and there arent much people who are searching auto related keywords or what can we do to increase organic traffic? Work on long tail keywords? Whats next?

[Matt-Williamson]

One suggestion I would make is look at your pages meta description as it sounds like you have relatively strong rankings but people searching the related terms aren't clicking on your listing in the SERPs. I found that there was a significant increase in the traffic generated from pages that were already ranking well by optimising my meta description in order to entice people more.

I would suggest you read this in relation to meta descriptions

http://www.seomoz.org/blog/why-wont-google-use-my-meta-description

Always good to refresh the basics:

http://www.seomoz.org/learn-seo/meta-description

Consider using rich snippets if you don't already as this will also help entice users to click on your result as it will make it stand out more in the results.

Have a read of this excellent article in relation to them -

http://www.seomoz.org/blog/a-visual-guide-to-rich-snippets

[SEOAndy]

Hi There

I agree with Matt but would go one further and say also take a look at your title tag AND look at implementing things like opengraph on your site - you haven't mentioned social media but it could be a great thing to dip into.

Something we found when optimising a similar site for one of our clients is that Rich Snippets do work quite well - they seem to drive forward terms such as the car model name and brand names more than anything - it's also probably a safe bet that relatively few of your competitors use it and so worth getting ahead with.

cheers