WT.Srch - parameter recorded as organic traffic?

[BeckyKey]

Hi

I have a lot of revenue for yesterdays organic traffic attributed to ?WT.srch=1&WT.mc_id=slGO&kw=8695

When looking in Google at what this means I have found this:

To ensure you can accurately differentiate traffic from paid placements from organic traffic, use the WT.srch=1 parameter in the URL from the referring search engine for all paid searches. This parameter always has a value of 1. Organic searches do not include this parameter in the URL. Note that Search Engine Campaign results are displayed in the Marketing > Search Engine >section of the Webtrends Analytics 9 Complete template, not in the Campaigns section.

We no longer use webtrends, what I need to know is, did this traffic/revenue come from organic or paid?

[BritneyMuller]

Are you using webtrends.com?

?WT.srch=1 means that it was coming from paid search.

Here are some resources on those parameters (which you should customize to your campaign for more accurate tracking data):

https://producthelp.webtrends.com/streams/webtrends-basic-parameters/

https://help.webtrends.com/en/analytics9admin/visitor_tracking_parameters-sdc.html

Hope that helps!

[BeckyKey]

Great thanks, we use to but we don't anymore.

Why would this show under my organic segment if it's paid?

I'll look over the resources thank you