Why is my client ranking no.3 for a competitive keyword?

[daracreative]

Hey guys,

I'm doing a bit of detective work and I'm trying to understand why my client is ranking no.3 for the keyword "office desks" on google.ie.

https://www.google.ie/search?q=office+desks&aq=f&oq=office+desks&aqs=chrome.0.59j60l2j62l3.10127j0&sourceid=chrome&ie=UTF-8

The strange thing about this is that 'office desks' is not in the

1. title tag

2. url

3. h1 tag

4. anchor text of the internal links

5. anchor text of the external links

'Office furniture' however is the optimised keyword here however this appearing no. 35 in SERPs for the same url.

Any ideas what this might be?

Regards

Rob

[jesse-landry]

which one is your client?

when I google "office desks" i get

1.) office depot

2.) amazon

3.) office max

Try a de-personalized search, I think your cache is affecting your google results.

Check this link and tell me what you see: https://www.google.com/search?q=office+desks&pws=0

[daracreative]

Hi Jessie,

Thanks for your response.

The client is www.office1web.ie/

I have cleared my cache and have been searching incognito but no change.

It should be searched on the .ie engine so try this link to see what I mean.

https://www.google.ie/search?q=office+desks&aq=f&oq=office+desks&aqs=chrome.0.59j60l2.4731j0&sourceid=chrome&ie=UTF-8

Regards,

Rob

[jesse-landry]

my apologies! early monday morning here and my blurry eyes didn't catch the irish engine.. oops

anyway, my guess would be that "office desks" simply has less competition as a keyword in google.ie... one page in from the linked page has a paragraph that reads as follows:

Desks

In the working environment, the desk is a key element. If you want happy workers then make sure they have the right office desks – ones that are comfortable to sit at all day and which are practical for the work performed at them. At Office 1 Web we have a huge range of office desks to suit your needs. Office desks range from the minimalist and modern to the executive and formal – check out the full range to see which ones are right for your office. There are a huge amount of office desks to choose from, so we have broken it down into handy categories to help you find the right office desk for you:

That page is clearly optimized for the word "Office Desks" and could very easily be pulling weight from the other referring page, especially seeing as how there are something like 947 internal links there..? I could be off on that. Sorry not spending a ton of time looking at it.

I'm not sure I'm being helpful. I'm going to go grab some more coffee and see if I can't get my eyes and mind to awaken.

Good luck!

[daracreative]

Thanks Jesse. It is a bit of an eye opener and you might be right.

Would be interested in second opinion if anybody's can garner another reason or back up Jesse's?

cheers

Rob

[Aleyda]

Hi there,

I've checked your ranking  with a non-personalized result and I see your website is ranking with this specific page: www.office1web.ie/office-furniture that has in its title both the Office and Desks keywords:

"Office Furniture** | Desks and Desking | Tables at Office1web.ie**"

As you can also see in this screenshot: http://www.screencast.com/t/tuMZvCKku

Additionally, although the page content is targeting the "Office Furniture" keyword is also featuring information about Office Desks which mixed with any potential incoming external or internal links with this anchor text and the overall popularity of this specific page (along with the relatively low competition that you can verify with the domain popularity and page popularity of the other ranking pages) could positively influence its rankings for this query.

I hope this helps!

Aleyda

[daracreative]

Thanks Aleyda. I think your right. Interesting all the same. Perhaps I should insert office desks in to the title and see what happens.

Thanks

Rob