Seomoz for clients - best practice

[Stoz]

Hi,

i sell advertising such as Google Adwords, yell.com, banner advertising to customers who already have websites.

How can I use Seomoz to help build trust and offer advice ?

Does anyone else use Seomoz souly to help others and what are your best practice tips

regards

james

[retailgeek]

Hi James,

SEOMoz is a great tool to help you demonstrate subject matter expertise and give clients or perspective clients good advise.

• You can set up Campaigns for your target companies, and then use the Crawl diagnostics to tell companies about potential problems with their sites.   You could also use the OnPage Report card for this.
• You can compare their backlink profiles vs. their competitors, and identify opportunities for your clients to improve their SEO profiles.  The labs competitive link tool would be good for this as well.
• You can track their keyword rankings and notify them about significant changes in their rankings via campaigns or the rank tracker.
• You can use the new Fresh Web Mentions to find very recent news about your clients properties or keywords, and share those timely articles with clients.
• Lastly, you could use FollowerWonk to evaluate their twitter accounts.  You could recommend the best times for them to tweet.  Influential people they should be engaging in, etc...

It's a great toolset for your application!

Good luck,

-Jason "Retailgeek" Goldberg