Ranks moving up & Down for a certain keyword search

[orion68]

Hi,

We had lost rankings for certain keywords completely from google's index about 5 months ago. Recently the rank for the keyword reappeared on google. But it keeps moving up and down. One day on 26th position, next day it is on 45th position, then it comes back to 30th position. This has been going on for over a week now. What is the cause of this ? can someone shed some light on it ?

Thank you

[Chris.Menke]

Without knowing anything more that what you've describe, I have to ask if you've done any work on the site in the mean time. Off hand, it sounds like you may have come back into the rankings at approximately where Google thinks you should and it is time to get to work with some solid content and social outreach to begin building your rankings.

[orion68]

I like this answer very much.

i hope you are right and i will go to work to get more good stuff.

cheers !

nick

[Chris.Menke]

Remember, that was an opinion based on a very small amount of information.  Your mileage may vary.