Keyword Research Local vs Organic

[AESEO]

I am curious what tact people take when doing KWR for a local business where regional keywords are important, for example 'Dallas Family Dentist' vs just 'Family Dentist'?

It can be challenging to consistently create content for these regional keywords without looking spammy or akward in the wording of titles and copy.

Any advice on how you approach SEO research or content creation when these regional words are important?

[Johnny4B]

I imagine State side as the country is so vast, regional words would be very important

From my experience, I would use regions within Meta Tags,  as opposed to page content, as you say it can look very tacky and not aesthetically pleasing to a website to have a heading saying 'Dallas Family Dentist'

So for example, meta Tag would be "Dallas Family Dentist etc etc", and optimize the page for Family Dentist.

Its worked for me before.

Regards

John

[AESEO]

Johnny-

Good thoughts on the page theming for the head term. I'm not sure if that is enough though when dealing with really competitive terms or verticals. Exact match phrasing or at least including the regional term still seems necessary.

Thoughts?

[wreevesc]

We have similar issues with our own keywords, and creativity is certainly key.  Think along the lines of "We've been operating for 20 years in Dallas.  Family dentistry is our specialty."   It does become very awkward.  Alt tags, titles, and captions are easier to fit key phrases like that into.  So I say aim for the best you can, then optimize for the shorter phrase like "Family Dentist."